May 12, 2025
Apple Turnover
John Siracusa writing on his Hypercritical blog:
Dissatisfaction with Apple among its most ardent fans has, at various times, reached a crescendo that has included public demands for a change in leadership. The precipitating events could be as serious as Apple bowing to pressure from an authoritarian regime, or as trivial as releasing an unsatisfying new version of an application or operating system.
Despite making my living by criticizing Apple, I tend not to get caught up in the controversy of the moment. When Apple ruined its laptop keyboards, I wasn't calling for Tim Cook's head. I just wanted them to fix the keyboards. And they did (eventually).
But success hides problems, and even the best company can lose its way. To everything, there is a season.
As far as I'm concerned, the only truly mortal sin for Apple's leadership is losing sight of the proper relationship between product virtue and financial success—and not just momentarily, but constitutionally, intransigently, for years. Sadly, I believe this has happened. [...]
The best leaders can change their minds in response to new information. The best leaders can be persuaded. But we’ve had decades of strife, lawsuits, and regulations, and Apple has stubbornly dug in its heels even further at every turn. It seems clear that there’s only one way to get a different result.