Todd Olson, writing on Medium:

The idea of disruptive technology has been with us since Clayton Christensen released The Innovator’s Dilemma in 1997. Since then, we have seen not only major companies disrupted, but entire industries. We have observed incredible disruption in a very short time, but can we learn from this history how to reliably cause disruption? In this regard, I want to examine the premise that:

It is design innovation – not technological innovation – that causes disruption.