Ryan Hoover, Founder of Product Hunt:

Someone at the CMX Summit asked me how we measure the effectiveness of these efforts. It’s hard to quantify but we know these bits of delight have helped cultivate a loyal community of people who have hunted great products and given us great ideas. These small things are important and regardless of its “ROI”, we’ll continue to try to delight those that (quite literally) make Product Hunt.

I love this idea. Yes, you can’t quantify these moments of delight but they can have a profound impact on your business, your culture and how your company is viewed by the world. Being special in your business doesn’t have to be a huge thing. It can be something small like this, but even these small gestures of delight can add up to something great.