Paul Ford, on his new company:

Over the last few months I’ve learned a lot about what it means to be a partner in a business. In practice, partnership means that we talk. Rich and I talk to the Postlight team, in small meetings and all-hands meetings, and over drinks or coffee. We talk to lawyers. We talk, over breakfast, about signage, recruiting, bookkeeping, taxation, legal fees, cashflow, and lead generation.

We ask ourselves, “What are the most important things we can do as an agency, as a company that ships big things?” We think the most important thing we can do is: Build a self-sufficient team and do absolutely everything we can to keep it together. Which sounds incredibly obvious in theory but is not obvious in practice. So we talk even more: About loyalty, and how to build loyalty, how to create trust, and how trust can help you ship good software fast. There’s a lot that is new. It takes time. We’ll get there.

Sounds like a familiar story.