Twitter’s CEO: How I Stay Focused Under Fire

February 19, 2015

Good tips from Dick Costolo on leadership style. I especially liked this bit about meetings and sidebar conversations:

A typical week for Costolo involves 12 to 15 standing meetings, so he has a few rules for efficiency’s sake. First, no canceling. Freeing up that time may be tempting, but it’s how small problems become big ones. “I’m the connective tissue between all these groups,” he says. “It’s important for me to have context for the issues and challenges everyone’s dealing with.”

Second, no sidebars, ever. Nothing irks Costolo more than someone approaching him in private and saying, “I didn’t want to bring this up in front of everyone, but…” That rewards politics over process, he says: “Everyone on my team knows that that’s not a valid way to start a conversation with me.”

Finally, no PowerPoint. Meetings are for communicating, not wasting time on pretty slides. Instead, Costolo asks managers to type briefings. “If that sounds straight out of the Jeff Bezos playbook, it’s because it is,” he says. “I totally agree with that.”