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Amazon’s Jeff Bezos on Bold Bets

This entire interview with Jeff Bezos conducted by Henry Blodget at Business Insider is excellent. Some of my favorite parts are where Bezos discusses the public challenges to his company. For example, his viewpoint on the recently launched and less-than-stellar Amazon Fire Phone:

Again, one of my jobs is to encourage people to be bold. It’s incredibly hard. Experiments are, by their very nature, prone to failure. A few big successes compensate for dozens and dozens of things that didn’t work. Bold bets — Amazon Web Services, Kindle, Amazon Prime, our third-party seller business — all of those things are examples of bold bets that did work, and they pay for a lot of experiments.

What really matters is, companies that don’t continue to experiment, companies that don’t embrace failure, they eventually get in a desperate position where the only thing they can do is a Hail Mary bet at the very end of their corporate existence. Whereas companies that are making bets all along, even big bets, but not bet-the-company bets, prevail. I don’t believe in bet-the-company bets. That’s when you’re desperate. That’s the last thing you can do.