Sturgill Simpson announcing his new bluegrass album last week:
So on one of many boring days in quarantine, I made some goofy post in character as a backwoods badass named “Dick Daddy” running a fictitious survival school looking for new recruits, and somebody commented, “If you put that on a t-shirt, I’d buy it.” So I thought, what if I put it on 30,000 t-shirts and give that money to charity? Having been personally affected by this virus, I was trying to think of some way to help and to use the platform for something other than narcissism or toxicity. The response was amazing and hilarious. I received some pretty far-out recruit application videos in those weeks from people stuck at home trying to “live above Hell.”
In an effort to raise more money, I told my fans that if they hit a certain number by a deadline, I would put on a livestream concert, and if we reached a second goal, I’d put a record out this year. Well, they blew those goals completely out of the water, so really it was the fans made this album happen. Otherwise I may have just as easily spent all summer fishing and changing diapers. I called up my engineer/co-producer/partner in crime, David Ferguson and said, “Get all the best players in town,” and we went in and banged this record out in about three days, with no planning or preparation.