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HEY, a new email service is coming soon from the Basecamp folks.

HEY is our love letter to email, and we’re sending it to you. Coming April 2020.

Great domain name. I’m a sucker for Basecamp/37signals products, and this one sounds great. Can’t wait to give it a try.

A few more details from DHH on Twitter:

Email is so damn good that we have to rescue it from the travesty that is its capture by the likes of Gmail, Outlook, and a handful of other big tech providers. They’ve successfully fooled everyone into thinking the highest ambitions in email is a new gmail client. Ugh.

So with HEY, we’re going full stack and full integration. An email service that doesn’t require paying fealty to Google or Microsoft or anyone else. A new, fresh way to cut that big tech umbilical cord.