Hiding Under Liquid Glass
Ever since the rise of Android to challenge the iPhone all those years ago, Apple and Google have stood atop the tech landscape when it comes to their big developer-focused events. And their temporal proximity to each other each calendar year have always highlighted the key similarities and differences. But never have they been more different than they were this year. Google I/O was AI, AI, AI, AI, AI, AI. Apple’s WWDC was UI, UI, UI, UI, UI, UI.
One felt like a company flexing. The other felt like a company hiding.
“Hiding” is a strong term. I think this was Apple focusing on what it does better than any other company out there and leaning into its strengths. And the same for Google. The dichotomy of these two conferences makes me wish the two companies got along better and could work together more.