Giving Dia a Spin

Dia, the new AI-focused browser by The Browser Company, is now available for use by Arc members. I'm not even sure what an "Arc member" is, but I've been a heavy Arc user for a few years now so I'm giving it a spin.

The interface is super clean and polished. It’s very tastefully designed. I haven’t quite figured out what I’ll use the AI chat sidebar for on a daily basis, but I’m giving it a shot.

The onboarding process was very useful as well—a rarity for browsers! Since I’m an Arc user, Dia imported all of my bookmarks, site preferences, and even my cookies and browsing data, so I haven’t had to sign-in to anything new and can just continue along my way like nothing has changed. Fancy!

I asked the chat interface to summarize the value proposition of Dia and its core features. Here’s what it said about itself:

Dia is a new AI-first browser from The Browser Company, designed to put artificial intelligence at the center of your web experience. Unlike traditional browsers, Dia features a deeply integrated AI assistant that’s always available in a sidebar, ready to help you summarize pages, answer questions, draft emails, or compare information across multiple tabs. Its minimalist, Chrome-like interface makes it approachable for everyday users, not just power users.

Dia streamlines everyday web tasks by making AI assistance seamless and ever-present. Whether you’re researching, writing, shopping, or planning, Dia reduces busywork and context-switching, helping you get more done in less time. Its focus on simplicity, personalization, and privacy aims to make the browser feel less like a tool and more like a helpful partner—one that adapts to your needs and grows smarter the more you use it.