AI at Shopify

April 7, 2025

Tobi Lütke, with an interesting company memo to the Shopify, also posted on X:

Using AI effectively is now a fundamental expectation of everyone at Shopify. It’s a tool of all trades today, and will only grow in importance. Frankly, I don’t think it’s feasible to opt out of learning the skill of applying AI in your craft; you are welcome to try, but I want to be honest I cannot see this working out today, and definitely not tomorrow. Stagnation is almost certain, and stagnation is slow-motion failure. If you’re not climbing, you’re sliding.

Some hot takes in here that I mostly agree with. What I don’t care for, though, is dictating to everyone how to do their jobs. AI is awesome (and I’m in the camp that uses it constantly) but let people find that for themselves, not by mandate.