OpenAI licenses content from The Atlantic and Vox Media

May 30, 2024

Sara Fischer writing for Axios:

The Atlantic, one of the oldest magazines in the U.S., and Vox Media, one of the nation’s largest digital media holding companies, have both inked separate licensing and product deals with ChatGPT parent OpenAI. […]

The deals give OpenAI added momentum in its quest for credible content to train its algorithms and inform its chatbots — and could also protect the Microsoft-backed company further from future copyright liability. […]

Deal terms weren’t disclosed, but it’s safe to assume both publishers are being compensated for their content — that’s how previous deals between publishers and OpenAI have been structured.

The land grab for licensed content to feed into AI continues.

Also interesting:

Internally, Vox will leverage OpenAI’s tech for its first party data platform, Forte, to bolster advertising creative optimization and audience targeting capabilities.

The Vox Media Union’s response:

Today, members of the Vox Media Union, Thrillist Union, and The Dodo Union were informed without warning that Vox Media entered into a “strategic content and product partnership” with OpenAl. As both journalists and workers, we have serious concerns about this partnership, which we believe could adversely impact members of our union, not to mention the well-documented ethical and environmental concerns surrounding the use of generative Al. We demand that Vox Media engage with us on this issue transparently - and address our many unanswered questions about this partnership — instead of continuing to fail to include our voices in decisions like these. We know that Al is already having a monumental impact on our work, and we demand a seat at the table in discussions about its future at Vox Media.

Nilay Patel, Editor in Chief of The Verge, responds on Threads:

I don’t have a lot to say about this – our newsroom is independent of the company’s business dealings as it’s always been. We’ll figure out some disclosure language and do a disclosure when it’s appropriate, we are pretty good at those ;)


To me it’s the same as anything – there is a firewall between editorial and the commercial side of the business. They don’t get to tell us what to do, and we don’t get involved in how they generate revenue