Excellent post on iteration by Justin Jackson:

Your ability to launch a successful business depends on the accumulation of experiences, connections, skills, resources, experiments you’ve run, and insights you’ve gathered.

Today, ConvertKit’s mission is to “help creators earn a living online.” [Nathan Barry] and his team design and build the product with intuitions about what creators want and need. How did they develop those intuitions? Nathan developed his intuitions through his time being a creator. His experience writing and launching multiple apps, books, and courses from 2011-2013 informs his work today.

As an indie entrepreneur, you want to maximize every advantage you have. Most good markets are competitive, so you can’t just show up with a “good product;” you need an edge. Your competitive advantage should be that you understand the customer (and what they want) better than anyone else.